EP63 It’s like selling Snow in Iceland - Marek Jirovec/Boxxi.cz

The Czech Republic population is one of the smallest consumers of fish in Europe.  So Marek Jirovec and his partners took on a mission most people would compare to trying to sell sand in the Sahara desert or snow to Icelandic people.  

 

But they have managed and built up a great company in boxxi.cz that delivers from "shore to door" some of the best fish in the world amongst others from Iceland.

 

Marek visited my podcast and we talked about Czech mentality, if Czechs should have stood up to aggression in history or if they were just very clever being small amongst giants. 

 

Why do Czechs not like Russia?  But they still have a lot of Russian friends....What about all the refugees from Ukraine?  Will that work out fine with 300.000 people already in the country which has just 10-11 million inhabitants?

 

He explained to me the bizarre Christmas tradition that the Czechs have with bringing a life carb into the home, keeping him in the bathtub for a few days and then eating it!

 

We discussed how it is to do business with Icelandic people and what are the pros and cons of that, we talked Bi Polar disease and other mental health issues which he has first hand experience from and of course how on earth he and his partner came up with the idea to try and sell fish to people who do not eat fish! 

 

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https://www.boxxi.cz/en/